L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Influencer Marketing1800
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Social Chain Acquisition Asserts Dominance in a Digitally Native World
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.
Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing
Anything is possible with influencer marketing, and thanks to Cure Media, Swedish skincare brand ACO is cementing itself in the UK market.
Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day
Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.
Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way
The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.
Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships
“GPT models won’t replace you. Companies using GPT models will replace you.”
