Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
When getting started with influencer marketing the temptation can often be to go after the huge well-known influencers, but this will often be a bad call for several reasons: 1. You’ll have to spend big on this, which means you’ll probably be under pressure to show a big...
Facebook Watch is now available worldwide following its launch in the US a year ago. The video-streaming service allows users to discover great videos that appear in Watch – from established brands and newbies – and catch up with friends, creators and publishers. The social platform has added more social features to...
Influencer ranking, discovery and AI-driven analytics form Deep Social has announced that the company is permanently discontinuing their service and are commencing a winding down process of the company, according to an official statement from the team.Founded in 2017, the company delivered data that helps brands choose the influencers...
Launching successful influencer campaigns is a challenge for many brands, however, producing them on a global scale is particularly difficult due to several factors including the cultural differences of target audiences and the organisation of an international campaign. International brands must consider the cultural nuances and audience behaviours in the...
Influencer marketing platform Social Circle has launched the UK’s first influencer marketing training academy known as the Social Circle Academy.The Social Academy is a free-to-access online educational platform that aims to teach the fundamentals and essential skills to help aspiring influencers work with brands. The academy will help...
Social media influencers, who can have a huge impact on what their followers do and buy, may in fact not be declaring when they have been paid for content, or otherwise rewarded to promote goods or services. On Tuesday (August 14), the Competition and Markets Authority (CMA) launched an investigation...
