Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
This year saw the beginnings of an evolution in the marketing industry. Despite speculation of an inevitable plateauing of influencer market, demand continues to grow. A report carried out by the World Federation of Advertisers found that 65% of marketers said they were looking to increase their use of influencers...
Recent headlines have been littered with calls to clean up the influencer marketing industry. Whether it’s the Advertising Standards Authority (ASA) backing the Competition and Markets Authority’s (CMA) latest probe, or similar conversations coming to the fore in Australia, it’s clear that finding a solution to falling...
Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and New Zealand. indaHash currently operates in over 80 markets worldwide and has more than 13 offices globally. The company enables...
Influencer marketing platform Vamp has announced its remarkable growth in the UK market since its expansion and launch this time last year. During that time, the company has worked on campaigns for the likes of Starbucks and Estée Lauder.In particular, the UK market has seen significant growth over the...
Snap’s PR firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat for failing to promote Snapchat’s spectacles camera sunglasses enough on Instagram.Luka Sabbat was approached by Snap Inc’s PR firm to promote the latest edition of Snap’s camera glasses, Spectacles 2. The...
ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure issues. The contracts include a framework for micro influencers in addition to brands working with celebrity and social talent, and those...
