Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Talking Influence is extremely excited to announce the launch of its first-ever #Influencer50 – a list of the most important, influential figures and top industry leaders in B2B influencer marketing throughout 2018. The list, which you can view here, recognises the exceptional work of individuals that are helping drive the influencer...
Scott Guthrie, influencer marketing consultant Influencer fraud will have a positive effect on our nascent industry. Sunlight, after all, is the best disinfectant. Drawing wider attention to these unethical practices pushes the discipline forward. First, reach was lionised above all other measures. So the unscrupulous bought fake followers. Then the...
The Business of Influencers is a newly launched board that has been created with the aim of establishing a clear set of principles and guidelines for campaigns and building a sustainable future for the influencer marketing industry.The UK-based board is made up of six members, all of which are...
Influencer marketing platform Buzzoole has today (December 5) announced it has secured $8.9 million in Series A funding from StarTIP (Tamburi Investment Partners) and Vertis Venture 2 Scaleup. The new funding will be used to expand its global market presence, invest more in its technology and accelerate its research...
When it comes to searching for gift inspiration, scrolling through social media feeds is becoming the new stroll down the high street. Every month 90 million users click through to product pages from Instagram alone, showing how an effective influencer marketing campaign can bring Christmas early for retailers.How do...
Getting your brand in front of tens of thousands of people in your target market was once reserved for Fortune 500 companies with massive advertising budgets. We’ve now seen a paradigm shift in how brands are engaging with consumers. What once required a production company and media buyer to...
