Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Facebook has formed a new funding program in a bid to work with publishers and influencers on developing new shows for its video service platform, Facebook Watch.The development follows the social media platform’s recent meetings with publishers and studio production partners in an effort to lock down pitches...
Instagram is a major force in retail, and shoppable social is now mainstream with 29% of millennialsin the UK and the US buying this way. The platform has disrupted e–commerce, allowing smaller brands to dramatically boost their reach without the financial clout heritage labels possess. This has been supported...
It’s certainly been a busy couple of months for influencer marketing platform Buzzoole, following its additional funding and launching the “industry-first” Influence Marketing Benchmark to help improve the metrics and analysis of influencer campaigns. To add more buzz to the list, the platform has now launched its fraud detection...
For many of us, influencer marketing has become something of a ‘love affair’. Fair enough, it’s been knocking around for some time now but the rise of celebrity influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the...
At this year’s BAFTAs, those in the influencer marketing industry might have noticed a familiar, if not real, face. Shudu, the CGI influencer, signed a deal with EE to become, what they claim, was the “world’s first artificial (AI) stylist” as the mobile company tripped out a great...
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK, marketers working for consumer-facing fashion, cosmetics and travel brands are now setting aside in excess of £800,000 per year...
