Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
It’s safe to say that influencer marketing as a concept is nothing new. Brands and businesses have been using public figures to endorse their products and services since 1760 when potters Josiah Wedgwood and Sons added royal stamps to their produce.What is new are the endorsers themselves, the...
MSL, Publicis Groupe’s PR and communications network, has revealed its new influencer offering named MSL Fluency, a “transformative end to end, global influencer marketing service” that will be led by executive vice president and global lead of MSL, Rema Vasan. Recognising the need for an efficient and effective influencer...
The inaugural Influencer Marketing Awards (IMAs) is less than two weeks away and we are counting down the days. With the show just around the corner, we’re pleased to reveal the latest IMA category sponsor, Wildfire Social, who are sponsoring the Best Travel Campaign category. We sat down with...
Talking Influence was a media sponsor of Bad Influence founded by Hachi Digital, so, we took a train to London to attend in what was indeed an interesting morning discussion packed with insights and advice on the latest influencer marketing trends. The development of influencer marketing has presented many new,...
The inaugural Influencer Marketing Awards (IMAs) is just under two weeks away and we couldn’t be more excited! With the show just around the corner, we’re pleased to reveal the latest IMA category sponsor WOW Influence, who sponsor the Best Boutique Influence Marketing Agency category. We caught up...
Over the last month, the media-storm around BBC One Panorama ‘Million Pound Selfie’, and the infamous Fyre Festival on Netflix has caused yet another backlash about the lack of transparency and authenticity in the influencer marketing industry. Celebrity endorsements are not new news though. Whether we like it or not,...
