Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing platform Traackr has released two industry-first influencer marketing measurement tools, creating a new standard for understanding the value of influencer marketing. The lack of reliable measurement for influencer marketing has been an issue for many brands. Traackr noticed the need for a scalable way to objectively and reliably...
Talent management company Gleam Futures is launching its own brand consultancy, Gleam Solutions. The consultancy will provide talent marketing solutions to enable brands to access millions of creators globally and deliver talent-led campaigns, ensuring authenticity and creativity are at the heart. The 360-degree end-to-end offering will give brands access to...
Since influencer marketing platform Whalar launched in 2016, the team has grown to nearly 100. The latest additions to the team are nothing short of impressive. Bob Greenberg, the founder of R/GA and advertising and communications industry pioneer, joins Whalar as vice chairman. “I’m very proud to include...
E-commerce site Revolve has partnered with fashion influencer Aimee Song to launch its first in-house influencer ready-to-wear apparel collection called Song of Style. This is Revolve’s first long-term influencer apparel venture with an influencer of such caliber. Aimee Song has been an influencer and blogger for the past 10...
Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was founded by Nigel Hickey and Mark Alexander. The company aims to match the right LGBTQI+ influencers with brands whilst encouraging...
Influencer marketing in the UK has been afflicted with several issues, from influencer fraud and lack of transparency to the inefficiency of measuring return on investment. These are not new problems; however, they are habitually brought into the spotlight with fresh accusations of bought followers and falling engagement rates. Back...
