Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
A new survey from Cascade Influencer indicates that influencer marketing is fast becoming a staple marketing channel for sports teams across both the US and Canada. More than 65% of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s world. It...
The Influencer Marketing Awards’ Rising Star award, which was sponsored by The Fifth this year,recognises the successes of young individuals within the influencer marketing industry who are excelling in their area of work and pushing the space forward. Following a final judging round where the five shortlisted candidates voted...
Performance-based marketing company Linqia’s The State of Influencer Marketing 2019 report found that influencer marketing has matured beyond a ‘test and learn’ tactic into an ongoing and effective digital marketing channel. Linqia surveyed 197 marketers from a variety of industries in February on how brands and agencies are using...
Any serious marketer has a copy of Jay Levinson’s 1984 book, Guerilla Marketing on his or her bookshelf. Because finding creative ways to do more with less, as Levinson advocates, is the essence of effective marketing. Today, the sub-segment of marketing called influencer marketing is often seen as a...
Instagram is working hard to maintain its position as a favourite among both creators and brands engaging in influencer marketing. The social platform has recently announced several developments, including allowing brands to promote paid partnership creator content via branded content ads, opening up promoted posts to more creators, and creator...
What a night…On March 26, the first-ever Influencer Marketing Awards (IMAs) went out with a bang, as over 270 representatives from leading brands, agencies and tech platforms flowed through the doors of Sheraton Grand London Park Lane to celebrate the excellence of the industry’s growth and reward those...
