Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business growth and affiliate marketing etiquette, it was the influencer marketing panel – naturally – that caught our attention. The impressive line-up included...
One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The investment is part of Unilever’s mission to improve the integrity, transparency, and measurement of influencer marketing, both for itself and...
Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform, meaning that users will be able to purchase products directly within the Snapchat app.The shops will be powered by Shopify and...
French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus on longer-term relationships, allowing them to build a “longitudinal set of discussion with influencers.” Recently, Sephora went on the hunt...
With the influencer market growing, and as advocates of the influencer space, we thought it was time we created a brand-new jobs listings page with the hottest new job roles available in the influencer marketing industry. This includes the likes of account managers, influencer marketing gurus, partnerships managers, and influencer...
Influencer marketing was once a new marketing channel but has passed through the phases of discovery to first movers in the industry and now it is becoming a mainstream marketing channel as more brands look at how they can use it. What the future of this industry pertains will be...
