Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping brands cut through the noise online. However, much of the success of a campaign depends greatly on the relationship between...
Many large global consumer brands are increasingly looking to short-form video sharing app TikTok to expand their marketing campaigns at a lower price. Brands including Coca Cola, Calvin Klein, FIFA, and Sony all looked to the Chinese social media platform TikTok to run cheaper influencer marketing campaigns. Google Trends data...
The 2019 Influencer Marketing Show is set to be bigger and better than ever before, with a variety of new enhancements to provide plenty of food for thought for the range of industry experts and newbies in attendance. This is why the show wants to ensure the agenda is bang-on...
HelloSociety, a social-first creative agency owned by The New York Times Co, has launched its first-to-market measurement Campaign Impact Study (CIS) tool, providing brands with a unique understanding of the impact and effectiveness of its influencer marketing campaigns, along with insight into an influencer’s following via direct follower feedback....
A recent study found that 90% of marketers plan to maintain or increase their influencer marketing budget this year. It’s a hefty percentage, but in line with growth so consistent, experts predict the industry will be worth between $5 billion and $10 billion by 2022. Yet some marketers still...
Instagram has recently launched its new in-app checkout feature for retailers. The feature means that customers can tap, view and purchase products from a brand’s shopping post within the app. This functionality could well be a game changer for the consumer shopping experience. And even though some are saying...
