Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Ahead of VidCon, Facebook announced it is making a series of updates that aim to provide creators with more opportunities to make money on the platform as it competes with the likes of YouTube and Twitch.The new updates include more options for creators to earn revenue through different types...
InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average engagement rate for sponsored posts dropped from 4% in Q1 2016 to 2.4% in Q1 2019 whereas non-sponsored posts...
As video advertising continues to grow, influencers will play an increasingly important role for brands looking to stand out in the video space. The growth potential of influencer video is so significant, it could be influencers that drive video’s growth — and not the other way around. Nearly two-thirds of...
Today, every brand relies on digital content to deliver personalised and relatable experiences to consumers. Digital creators like influencers and celebrities are revolutionising how that content is being produced and distributed.Gone are the days of using the same agency, the same assets, and the same distribution channels for every...
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers and track the links for data, which gives brands a holistic view of the customer journey. The trackable links can...
The influencer marketing industry is in transition. After years of relying on vanity metrics such as likes and followers as criteria for selecting creative influencers, it’s become clear these metrics are no longer fit for purpose. Vanity metrics leave brands vulnerable to fraud and undermine influencer value, and brands...
