Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In 2019, Gen Z makes up 32% of the global population. By 2020, it is estimated that the age group will form 40% of all EU, US and BRIC consumers, with an estimated ‘soft’ spend of $5 trillion globally per year.As the spending power and influence of this demographic...
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began the trial in Canada this May, where users had to opt-out to show the likes publicly. Instagrammers will still be...
The Content Creators Register is the UK’s first professional membership organisation for bloggers, vloggers, and social media influencers. The organisation gives passionate content creators a means of setting themselves apart, as well as facilitating brands in searching for reputable creators to work with. We sat down with founders Alex...
Influencer marketing spend in the US and Canada has grown 83% year-on-year as investment in the channel continues to increase, according to research from influencer marketing measurement company, Instascreener. The company, formerly known as Points North Group, measured the investment using its own spend data for non-Instagram influencer spend in...
Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. However, the potential issues that brands could face when working with nano-influencers (NI’s) are vast and can vary from timeline setbacks to complicated legal issues. When working with a well-versed influencer, not only...
Pinterest has opened a new office in Singapore in the APAC region – one of the company’s fastest-growing regions. Ayumi Nakajima, country manager, South East Asia & India, will head up the team and focus on increasing growth in the region. Pinterest has another office in Tokyo, which opened in...
