Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked by influencer adverts compared with TV, Facebook and YouTube adverts, and the priming effect of influencer adverts, by answering the question, why...
The umbrella term ‘influencer’ tends to be used to define the huge spectrum of digital-first talent from the likes of celebrities, content creators and gamers to micro influencers, vloggers and bloggers, without even considering the sort of content they post, on which platform and who their community is. Speak to...
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create an interesting proposition for the many of the brands they both work with. The merger would bolster expansion into other...
The crazy amount some top-tier influencers earn has been splashed in the headlines, yet, brands, content creators and agencies are still in the dark when it comes to working out how much to charge and pay for a campaign. Influencer rates are hard to navigate, especially as each influencer and...
You’ve heard the name TikTok batted about and you may have even seen a trending dance or prank mixed with music from the platform, but why are few brands taking advantage of the platform? With over 500 million monthly active users, we are looking at how brands can connect...
Shoppable social media is growing in popularity as consumers continue to ditch retail stores and traditional authorities on fashion in favor of mobile shopping and curated influencer looks. Audiences want to “shop the look” or “like to buy” from their favorite creators – making “where is that item from?” one of...
