Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The influencer marketing space has boomed in recent years and with good reason. The combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers have made traditional advertising progressively difficult. Step forward ‘influencer campaigns’, which have risen to prominence when it...
The Branded Content Marketing Association (BCMA) is a media partner of the 2019 Influencer Marketing Show. We spoke with Andrew Canter, Global CEO of the BCMA, to chat about this year’s agenda, branded content, and influencer regulations. You are a media partner of the 2019 Influencer Marketing Show. What...
Steph Chaplin is the global head of campaigns at Instagram influencer marketing service Takumi. She joined Takumi as an intern before the company had even launched. Since then, she has been an integral part of the core team working to develop and optimise the Takumi platform for brands and influencers...
New marketplace Kindred, which allows online shoppers to make charitable donations as part of their purchases has launched today. Kindred is creating a new global community of conscious consumers who want to do more and give back with their everyday purchases. Kindred was launched by angel investor and founder of...
We sat down with Ian Forrester, global SVP of research, analytics and insight at Whalar before he takes to the stage at the Influencer Marketing Show to discuss Whalar’s latest report on the science behind influencer marketing and what he’s looking forward to at the event next month....
When you think of Japan, some people might remember anime whilst others might visualise “otaku (nerd)”. When it comes to the Japanese market, I guess many people have the same impression. For example, the Japanese population is 126.8 million people. Although this number is not as significant as China...
