Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the settlement, it was alleged that Google marketed YouTube to advertisers knowing that many channels were popular with children and that...
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses. Marketing teams are increasingly allocating large chunks of their...
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are still struggling to identify sponsored posts. It suggests that upfront disclosures such as #ad are “necessary as a minimum.”The ASA’...
With TikTok quickly gaining traction, we chat to David Neuman, director of social media and sales strategy at RhythmOne about how advertisers can succeed on the platform, what they can expect when engaging on the platform, and what TikTok can learn from Facebook to avoid the same pitfalls. Facebook has...
The influencer marketing industry is in flux. We are seeing influencer engagement rates hover at all-time lows, while paid media spend on boosting influencer posts are surging. As a result, influencers are increasingly being used as an extension of a company’s performance media strategy rather than strictly a public...
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to develop best practice standards for companies working in the influencer marketing industry. The key principles include a commitment to transparency...
