Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Bristol-based content and influence agency Fourth Floor Creative is launching a new series of content marketing events to educate food and drink brands on social video. Big social media names will lift the lid on their success secrets at the Bristol networking Takeaway events, the first of which is taking...
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement tool designed to help brands and agencies measure the effectiveness of their influencer marketing activity against brands’ goals and metrics...
Return on investment (ROI) is the Holy Grail of influencer marketing. A tired and lazy analogy, yes but it kind of works; a lot of people are out there looking for it and, amongst those that are getting close, a good few are too distracted by the shiny, shallow things...
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host to a range of panel discussions and solo sessions covering the many facets of influencer marketing. From the science of...
Think social influencer, and what comes to mind is likely some impossibly glam, effortlessly stylish, charming, hilarious, and/or savvy web celeb. They have loads of devoted followers who double-tap day after day, hang on every word, study their styles, and care about their opinions. That kind of mega-influencer seems...
As an experienced influencer marketing and social media expert, specialised in devising creative campaigns for luxury brands, Rachel Clay has a unique viewpoint on this fast-paced industry. Having started her career in 2010, working in PR for the Richemont Group, where her role involved advising the 22 luxury brands within...
