Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The marketing landscape has transformed significantly over the past few years, with the introduction of new strands such as influencer marketing, which have rapidly changed the outlook of the sector. More than ever, consumers are being swayed by content creators in their decision-making.2019 saw a wave of the highest-quality...
Daisuke Kobayashi is an influencer marketing specialist at OPT agency in Japan. Not only is he knowledgable about the global trends in the influencer marketing industry; he also shares what’s happing in the Japanese market to the rest of the world. As a result, he receives inquiries from global...
Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters and will be supporting the global management team, taking over from Adam Williams. Having...
The US Federal Trade Commission (FTC) said in a statement that it will “seek tougher penalties” for brands disguising their advertising as an authentic endorsement or review on platforms like Instagram, YouTube, and TikTok. According to TechCrunch, FTC commissioner Rohit Chopra published the statement after the FTC voted 5-0 to...
Sideqik has announced its integration with SaaS platform Partnerize. The new partnership will enable brands to better quantify, grow, and optimise their influencer programs and understand the true ROI of those campaigns. Users of either service will be able to search and identify affiliates, advocates and influencers using Sideqik’s...
When Instagram released the news that the platform was removing likes, brands and advertisers were sent into a frenzy. With so much influencer marketing based around like counts, what would happen to the previous system of identifying success in the influencer industry? We’re starting to see the shift and...
