Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Vying for the attention of consumers, brands are increasingly turning to social media, and in particular, influencers, to reach their target audiences and promote their products in a seemingly genuine way. However, influencer marketing poses a number of challenges, both for consumers trying to distinguish between editorial content and advertising...
TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to provide trustworthy information, offer tips on staying safe and preventing the spread of the virus, and dispel myths around COVID-19....
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19 pandemic. Currently, social media platforms are trying to fight this misinformation and fearmongering, and social media influencers can help reach audiences...
The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad budgets freezing. Talking Influence is monitoring industry events and the current status of events is as follows. Influencer Marketing Awards and...
The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on contingency plans for our events. Many of which fall during the anticipated COVID-19 coronavirus peak. Based on the information we...
Dismissed by most marketing grown-ups just a few years ago as a frivolous, risky medium, influencer marketing these days is an all but essential channel for consumer brands. Influencers can be authentic and compelling in an age of wandering attention spans and ad indifference, and the commercial side has professionalised...
