Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry events postponed or cancelled altogether, the influencer marketing industry has been quick to react and adapt. In response to the pandemic,...
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end of 2020. “By joining the Stadiumred collective,...
Veronica Chang is a content economist with experience in multiple industries such as fashion retail, luxury, and digital marketing agencies. She founded FavourUp in 2017, building technology to facilitate the industry to reallocate resources with content. By driving the market demand with content towards the social problem, it can be...
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that audiences can access via Instagram Stories has previously been somewhat overlooked by many brands. However, mentions of IG Live on...
The influencer marketing world is changing at pace — even more so as Coronavirus disrupts how the industry does business and how audiences act. With the Coronavirus pandemic sparking marketers to change their strategies, you’ve probably already thought of some steps you can take to revamp your program. But as...
Coronavirus is shaking up business and consumer habits across the globe. According to online marketplace IZEA’s latest study, 66% of social media users believe their social media usage habits will increase significantly in the event they are confined to their home due to the Coronavirus. This may come as...
