Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch activity...
Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the brand’s creative team. The huge value of content creators goes far beyond their follower numbers and their influence to their ability to build highly...
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response Fund and the campaign will be pro bono. Knox Frost is...
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260 campaigns and 2,200 TikTok influencers to better understand the ways people are using...
As the global situation continues, increased time spent at home has driven enormous spikes in social media usage. One study shows social media engagement increasing by 61% over normal usage rates, with WhatsApp, Facebook, and Instagram all seeing a +40% increase in usage from under 35-year-olds. With these spikes, and...
As more brands expand into the world of TikTok and Triller, now is the time to create smart guidelines for incorporating music into influencer campaigns. It’s undeniable that music plays a critical role in viral videos. Over 19 dances have swept the nation thanks to TikTok and up and...
