Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
As consumers spend more and more time on social media whilst being stuck at home, brands are looking for new ways to reach and engage audiences. Many niche social platforms have emerged in recent years to help fill a hole that perhaps Facebook and Instagram, which have long dominated social...
Gleam Futures – the agency that is behind the likes of Zoella and Tanya Burr – is launching its own full-service talent management arm for those that started their entertainment career on mainstream platforms and have evolved to include digital as a core focus. Gleam Entertainment marks the agency’s tenth anniversary...
COVID-19 is a testing time for families on many levels. With over 80% of kids in the UK now at home, many parents have had to become full-time teachers, entertainers, cooks, cleaners, and carers – that’s on top of any pre-existing work and professional commitments. In this unprecedented situation, parents...
COVID-19, the topic on everybody’s lips at the moment. Turning the world on its head, the virus has spread globally and changed the day-to-day lives of billions. Its force has been felt across society, and almost all businesses have had to completely rewrite their strategies in reaction to the...
With Instagram Live views accelerated by 70% during the first week of April according to Facebook, influencer marketing agency Digital Brand Architects (DBA) has partnered with web design start-up chloédigital to create “Your Live Guide.” The “Your Live Guide” website is branding itself a “TV guide of live content” and...
YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved ROI, SEO uplift, increased traffic, expanded social reach, and a more diverse marketing strategy are just some of the advantages of...
