Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting investor Perennial, new investors The Thorney Investment Group, and SpringCapital, as well as the Investec Emerging Companies Fund I. Vamp will...
Virtual influencers are fully fabricated online personalities. The most popular ones have teams of people behind them, ranging from voice actors to artists who specialise in computer-generated animation. Many marketers wonder what kind of impact — if any — COVID-19 could have on virtual influencers. Virtual influencers could reduce Coronavirus misinformation One...
Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There is typically an average of 1.3 million people tuning into content on Twitch at any given moment, even before...
As quarantine takes effect in many countries around the world, brands and influencers have had to adapt quickly to navigate a new landscape where priorities have shifted and actions may be highly scrutinised. In March, we saw major shifts in the types of content and even platforms where influencers were...
Adam Bowdery joined The Fifth agency as a talent manager in January this year. Now the team is working from home, he tells us how his routine has changed and what his working day looks like in this lockdown edition of A Day in the Life column. 7:30am: It’...
Using influencers to market a business is the way to go these days. After all, word of mouth is the most trusted source of brand information, whether that be from your mom, colleague, or best friend. The requirements of an influencer are to firstly be recognised as an authority in...
