Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Erin Craft, VP of content and creative at Centerline Digital tells us about why brands should activate user-driven content during the crisis, including the types of “brand advocates” that should be used for these campaigns and the steps marketers need to take to create a cohesive user-generated campaign. Why should...
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley will feature alongside TikTok stars that have seen a growth in followers during lockdown. One of the TikTok stars appearing...
The last couple of months have been a testing experience for us all but there is light at the end of the tunnel. As I write this, we are anticipating a relaxation of the lockdown measures to be announced very soon, giving us hope that life will slowly start to...
Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi. As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed...
During her time as head of influencer marketing at MediaCom for two years, Ana Thorsdottir consulted and worked with some of the biggest consumer brands including Mars, Coca Cola, Brand USA, Suntory, Shell and Boots, all while using the Tagger SaaS software that helped make her team more efficient and...
In uncertain times, we turn to trusted voices to help us navigate our world. We are each faced with a barrage of competing messages, advertisements, and news sources as the global pandemic has accelerated our intake of information (as well as misinformation). In response, we each curate our feeds differently...
