Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
For the last decade, influencer marketing has been a vital strategy for marketers offering benefits like raising awareness with target audiences, building trust and creating customer loyalty. Whilst it’s widely established that influencer marketing is a great tool for awareness, many marketing professionals still struggle to convincingly demonstrate ROI....
As quarantine and stay-at-home orders have kept us indoors for months, our entire routines have been upended and we’ve had to adjust and adapt to a new way of life. We’ve found new ways to make connections, exercise, learn, teach or just stay occupied, which has meant, most...
It’s 8.05am and I’m jumping straight on an Instagram live streaming workout. Although there are no exercise classes with humans at the moment, the little counter in the top right of the screen tells me I’m not alone online. There are plenty of other individuals starting...
As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light of this, influencer marketing platform Traackr has released budget optimisation tools for marketers to better track spend and increase ROI....
Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during Q1 2019 and Q1 2020. The market size in the first quarter of 2019 was approximately $1185 million and in 2020...
For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped to illuminate the talents of this group and validate them as a viable and smart option for brands as strategies and...
