Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.” CEO of YouTube, Susan Wojcicki, outlined in a blog post what the company plans to do to help support the Black community and do better as a platform. The fund...
Last week, a series of Digital Millennium Copyright Act (DMCA) copyright strikes rocked the world of Twitch. Predominantly from music record labels, the DMCA strikes were in response to creators using unlicensed music in their broadcasts. Whilst these strikes have sent the creator community into somewhat of a frenzied state...
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
In light of the Black Lives Matter movement that is currently gripping the globe, we wanted to hear directly from creators about what it is like working in the industry so we can better understand what is needed to support Black creatives and help create change.Grace Victory is a...
Paul Sampson is the co-founder and CEO of Lickd – the world’s leading commercial music licensing platform for social video creators. As the chief executive, he is the head of the company and drives the business forward by managing the team and communicating the Lickd vision to potential investors, partners,...
