Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming. The new feature will enable them to bring their products to life and connect with their fans by livestreaming directly on Amazon – all while earning commissions from qualifying purchases...
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads last week. While India banned Chinese apps including TikTok at the end of June, Byte does not currently operate in...
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations across the industry had been encouraging but so far that’s all they were – conversations. Purpose has been the marketing...
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the forefront, many marketers and influencers are looking for concrete ways to improve their role in fostering diversity and inclusivity in...
