Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to allow brands to engage further with TikTok users. In a statement, the company said its new product will give brands...
Instagram launched a video-music feature called Reels for Stories to rival TikTok in November last year. After appearing in Brazil in late 2019, the Reels feature is expanding to new markets so users in France and Germany can now create 15-second videos in the Instagram app. The Reels feature is...
Today, Instagram announced it is expanding access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram. The social media platform said in a statement that its new commerce eligibility requirements will help more creators sell on the...
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously promoted posts. “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post...
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news. The EDiMA trade association, which handles the communications for those signed up to the EU’s Code, announced in a statement that video platform...
Suhit Amin heads up the Scotland-based talent management agency Saulderson Media and does just about everything from running campaigns, admin, marketing, HR, handling talent, and the rest. It’s all hands-on in a small agency and everyone is contributing to everything. “Since lockdown, my day has changed a lot. Typically...
