Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Photo-sharing app Instagram has launched (August 6) its new video sharing feature Reels in a bid to rival leading video-sharing app TikTok and capitalise on the growing political tensions happening in the US. The product lets users create and edit 15-second videos along with music, similar to TikTok. The feature...
What a year 2020 has been so far. Be it working from home, remote socialising or the inability to come within two metres of anyone outside your social bubble, the COVID-19 pandemic has completely transformed the way we live. As well as our personal lives, no industry has been left...
As marketing budgets have shrivelled and consumer habits are likely to have changed forever, it’s more important than ever to get the most bang for your buck with influencer marketing efforts. In a regular year, an average B2C business will spend something in the region of 6.5-10% of...
Given the unprecedented rate of change this year, 2019 feels like a long time ago in the influencer marketing industry. Reflecting on this transformational first half, and nearly a decade’s worth of data, insights and total industry experience, what are the ingredients necessary for success on both sides of...
TikTok has announced a £54 million fund to pay European creators on the platform for their content. In a blog post, Rich Waterworth, general manager of TikTok Europe said the fund aims to “give talented individuals the opportunity to turn their creativity into a career” and aims to “further nurture...
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—sobering stuff. But also, a rare opportunity for brands and companies to hit the reset button by making cultural relevance...
