Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously driving campaigns’ ROI up relies on a thorough workflow. Here are five best practices to stack the odds in your...
Just after the news broke that Kevin Mayer resigned as TikTok’s CEO amid rising pressure from the US government, retail giant Walmart said it is working with tech giant Microsoft on its efforts to acquire TikTok’s US business from Chinese-owned ByteDance. The news was first reported by CNBC....
Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers in the UK, US and Germany agreeing that branded content is boring and uninspiring. With marketers struggling to create effective campaigns...
Kevin Mayer said yesterday (Wednesday 26) that he is resigning just months after becoming chief executive of Chinese-owned TikTok as the platform has come under scrutiny from the Trump administration over concerns of its ties with China. Mayer told employees at TikTok and ByteDance that a series of changes at...
Facebook has announced new e-commerce features within its app and on Instagram. Following the launch of Facebook Shops in May where users can browse products from their favourite brands and creators, Facebook is bringing a similar feature to its app. Facebook has just rolled out a new tab in its...
Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the iconic Grosvenor House Hotel on London’s Park Lane but people were encouraged to celebrate the performance marketing industry at...
