Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
While the medium is not new, video content exploded in 2020. Fueled by the challenges from COVID-19 and multiple lockdowns, video has become a lifeline to the outside world. Influencers’ status as a trusted guide has continued to grow at an accelerated rate. Research found that online video is a...
Watch out Tinder, a new dating app is on the scene.
1. Consumer If you want to build a stronger relationship with your community at a time when people are feeling isolated, adopt a people-first approach by putting your consumer at the center of your strategy. Think about their needs, challenges, and wants. By adding value to your community in difficult...
YouTube commits to pushing health content with influencers leading the charge.
The onset of the COVID pandemic increased the screen time of the general public. People are spending more and more time digitally than in the real world. In order to make use of this increased time, brands are increasingly recruiting influencers and content creators for audience engagement. The industry itself...
TikTok has woven its way into high-street, high-end, and couture fashion. How has the app changed the landscape?
