Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
YouTube will recommend products to users This week, YouTube announced that it will be trialing product detection in videos. The app has been testing a series of features since January 2020, and this is the latest to be trialed in beta form in the US only. This new feature will...
The brands that are excelling right now on the platform are using similar tactics to accomplish one main goal: create a sense of community with their partners. Their most successful influencer collaborations include not only branded partnerships anchored in inclusivity, but also community-building exercises such as hosting virtual events and...
Stock image company, Getty Images, initially launched Project #ShowUs, in collaboration with Dove and Girlgaze, in order to put an end to the narrow definition of beauty consistently portrayed in advertising. They aimed to set a new standard for the authentic, diverse and inclusive representation of women and non-binary individuals...
As well as our existing categories, the introduction of new awards aims to celebrate even more of the growing and thriving influencer marketing industry. The Platform Awards Among the new categories, we have created a whole new section that includes four awards: Best Use of YouTube, Best use of Instagram,...
In 2018, we saw Joe Sugg, best known for his YouTube channel, feature as the first ‘social media star’ on BBC’s Strictly Come Dancing. YouTuber Saffron Barker followed in Joe’s footsteps the following year. This was a huge step for the inflluencer world, as Strictly Come Dancing attracts...
New AI tools will identify ‘suspicious’ adults, notifying them that messaging a user under 18 is prohibited. Although the minimum age to sign up for an Instagram account is thirteen, the team behind the app are aware that there are cases of people who are younger than 13 lying about...
