Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The Mental Health Foundation launched the event 21 years ago and has continued to take place yearly, each year focussing on a different theme. The theme for this year is nature, so those who want to focus on improving their mental health and have more conversations on the topic are...
Clubhouse boosts creator content with show funding After over a year of the Clubhouse app being exclusive to iOS users, Clubhouse is now available to those using Android, and the team behind the app are working to further push its popularity. With the opportunity for more creators to now explore...
The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue their passions, have experiences their peers can only dream of, and even become financially secure at an age long before...
With vaccinations being rolled out across the globe, and Covid infection rates decreasing, we are starting to see glimpses of normality returning. Where brands have been used to connecting with influencers via video link for the past year, we are now beginning to see the different ways that brands are...
It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways: * Finding the right influencers * Suggesting helpful workflows * Bringing relevant content and trends to the surface This quick guide will dive...
With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont
