Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Users can now include their pronouns on their profile In case you missed it in yesterday’s Talking Influence newsletter, last week, Instagram announced that it has added a feature that allows users to add their preferred pronouns to their profiles in order to clearly display their gender identity. The...
According to a recent Gallup poll, 35% of Americans still worry about contracting COVID-19. Although that figure is the lowest since April 2020, it’s still a significant percentage of the population. Other people might feel apprehensive about social interactions after living in isolation for so long, and this anxiety...
True diversity was the focus of a recent conversation I had as part of the programming for IMS Global 2021. During a fireside chat with the EMEA Marketing Director of Bumble, we spoke about how the industry focus shouldn’t solely be on physical diversity but also diversity of thought,...
In simple terms, a creator marketplace is a platform that allows brands and creators to discover one another and connect with ease. More and more brands are recognising the opportunities that collaborating with influencers on social platforms can bring to them. Following the news that TikTok is now the second...
It has been reported that 29% of consumers frequently watch influencers’ livestreams, and among those viewers, 80% are likely to buy products as a result – therefore, the introduction of live streaming on Pinterest is a natural step in regards to engaging users and driving purchases through the platform. With Covid-19...
Since switching from Musical.ly to TikTok in 2018, the short video based social media platform has exploded in popularity, creating new opportunities for brands and influencer marketers. Influencer marketing platform Linquia recently surveyed 163 enterprise marketers, at companies with over $1 billion in revenue, about their influencer marketing plans...
