Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Nowadays, influencer marketing is being embraced by brands of many industries and sizes. However, when done right, influencer marketing can bring plenty of benefits to your company, including: * More brand awareness * The likelihood of forming fanbases (online and offline), AND * Nurture long-lasting relationships In other words, it’s not good...
The first social gifting platform that will allow influencers to receive gifts from fans directly, without sharing private information, is powered by RealGifts, the same tech behind the gifting widget on the notable dating/hookup platform, Seeking Arrangement. Despite the controversy, Seeking Arrangement has a set up that works, ‘sugar...
Fronted by Years & Years lead singer and It’s A Sin star, Olly Alexander, the UK segment of the event will take place in an East London pub on 25 June, all streamed to YouTube. The YouTube event will also feature performances from across the globe, sharing the spirit...
After working in social media strategy for ten years, Charlie took on the role of strategy director at Billion Dollar Boy two months ago. Charlie has always had a keen interest in the influence space, and she is passionate about applying this in her new role.
Representing a robust client roster of over 45 YouTubers, digital content creators and influencers (many of them BIPOC), Anita K. Sharma is renowned for being one of the first entertainment lawyers to help content creators navigate this developing industry, protect their content, and broker lucrative, unprecedented deals. As a BIPOC...
A recent report from Influencer Marketing Hub found that nine in ten of the 5,000 marketers they surveyed believe that influencer campaigns are successful, and the publication estimates that the global market for creator-driven advertising will reach US$13.8 billion by the end of the year. The same...
