Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their marketing purposes? Let’s get behind the mystery of the crazy rich teens on TikTok. The formula behind TikTok’s...
Creators will now be able to tag products in their Idea Pins — a video feature the app launched in spring — in order to make their content “shoppable.” Creators will also now be able to earn commissions through affiliate links and partner with brands on sponsored content, aligning with platforms such...
The ASA is quick to become aware of the latest social media trends and its website regularly provides news pieces and updates on how to abide by the rules when new trends arise. A recent example of this follows a rise in the popularity of ‘hard seltzers’ (alcoholic sparkling water)...
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Jenny T
Last month, Ed Sheeran broke the record for the biggest ever LIVE music performance on TikTok, gaining over 5.5 million unique viewers of his UEFA EURO 2020 show. With the feature clearly continuing to increase in popularity, TikTok has invested in new tools that will enable users and creators...
One of the most recent updates to make the platform as seamless and user-friendly as possible is the Story translation tool. The Stories feature launched in 2016 and was based on a similar feature hosted by Snapchat. The feature has developed tremendously since its launch with users and content creators...
