Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
As we reminisce on the event and hand over the baton to the Paralympics after two years of Covid restrictions, it is clear the tone of the event was slightly subdued due to the circumstance. However, athletes were still able to rise above this and show us the way in...
A new influencer ‘rich list’ reveals some social accounts belonging to the older generation are potentially earning nearly £8000 a post. An online clothing brand that specialises in comfortable and stylish clothing for older shoppers, has released a ‘Granfluencer Rich List’ after noticing how popular older generations are becoming on...
Regulations from the Advertising Standards Authority in the UK are tightening rules and guidelines making it compulsory for influencers to declare when a post is an ad, when a post has been paid for, and also banning the use of filters when promoting beauty products. These regulations mean that content...
Yesterday, it was announced that TikTok will be partnering with video software and visual communications platforms, Vimeo and Canva, in order to make advertising easier for small businesses on the short-video platform.
Platforms such as Twitch are putting the onus on creators to comply with the DMCA without providing them with the proper tools, and those platforms are failing to find effective solutions to the bigger problem of copyright infringement; one such solution would be to negotiate a deal with the music...
Sravya began her career as a graphic designer, but her passion for advocating for mental health has since led her to grow her empire as an ’Multidisciplinary Artivist’. Sravya has built an Instagram following of over 34,000 who join her on her journey to raising awareness of mental health through
