Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed moment for influencers who have been driving fashion’s move towards inclusivity for years. Gen Z has an instinct for...
It’s September, which means many people are returning to school, college, universities, and starting their newest career ventures. After spending some time away from normality during the pandemic, and studies and jobs being put on hold for many, creating your ‘back with a bang’ resumé may not be the
Now that the #IMSLDN21 agenda has been released, it’s time to get excited about the insightful sessions and learn more about some of the show’s sponsors. Welcoming OnlyFans as sponsors OnlyFans has been prevalent in the media since its inception in 2016. More recently, OnlyFans has built a...
The Met Gala takes place every year, as a fundraiser for the Metropolitan Museum of Art’s Costume Institute, with the first event taking place in 1948. The media attention that the event attracts has clearly grown massively over the years, especially now on social media. This year was especially...
Similar to “pinning” items on Pinterest, users can also add products to their favourites list, which allows them to window shop while scrolling through TikTok. The partnership is visible on Shopify’s Web Store, which drives Shopify merchants directly to the TikTok app. There will also be a Shopify video...
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model. As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content...
