Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Attending #IMSLDN21 at Old Billingsgate on 21st October is the perfect opportunity to rekindle and embark on new relationships with peers within the influencer marketing industry. The show will feature a best-in-class agenda of sessions for you to digest, as well as many opportunities to mingle and network over a...
As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch for and differentiate their brand in an ever more crowded marketplace. And they will simply be too late. Rome wasn’...
“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media like wildfires. Governments and health organisations like the NHS and NGOs strengthened their efforts to extinguish the flames to encourage...
Instagram has played a crucial role in influencer marketing for years, and has been a game changer when it comes to both sharing images across social media and influencer marketing.
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
It’s important to discuss whether brands and businesses have the right to call out an influencer if they send the influencer something, and they then do not promote it on their social media. And following this, if an influencer is required to or expected to promote a gifted product...
