Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The representation of BIPOC in the media is progressing. Channel 4 recently launched its Black to Front Project as a part of its ongoing commitment to improving Black representation on-screen and more widely in the TV industry, the BBC have also followed suit sharing collections of shows covering Black history,...
A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an authentic and credible follower base, who are actively engaged with your content. Positive follower growth, high engagement, and quality content are key to...
In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh! Food to provide tips for running a successful campaign. Gifta and Gosh! Food has run multiple campaigns this year with 320 micro-influencers...
While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010 launch, Facebook had parted with $1 billion in cash and stocks to secure its purchase. And it didn’t just rival...
With eight days to go until #IMSLDN21 kicks off at Old Billingsgate, it’s time to ensure you’re aware of all of the networking available that will be open for you to mingle and chat with new and old connections. Here we let you know where and when to...
Brittani Kagan made her entrance into the influencer space when she started in the mailroom at APA Talent agency in 2011. To begin with, Brittani had little conception of the digital world other than seeing a couple friends getting jobs as talent managers at multi channel networks, but now, she is t
