Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to leave the social app. Traditionally, e-commerce has had three models: B2B (manufacturers and distributors), B2C or D2C, and Marketplaces (such as Amazon)...
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Content Creator, Fatima Timbo, also known as...
Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.
Influencer marketing is swiftly becoming one of the most effective forms of advertising. The global market value of this industry has more than doubled since 2019 and currently sits at 13.8 billion U.S. dollars as of 2021. Marketers are flocking to this space to harness the power of...
International celebrities including Britney Spears, Demi Lovato, and Shia LaBeouf have all struggled with well-documented problems ranging from mental health issues to addictions. Now, in a world where absolutely anyone can launch their tot to global stardom using simply a phone and a social media site, how can we protect...
Pinterest has announced that Pinterest TV, a series of live, original, and shoppable episodes featuring content creators right on Pinterest will begin 8th November. Pinterest TV episodes will be refreshed every weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. The shoppable...
