Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Looking to democratise fashion trend analysis and support the billion-dollar and growing creator economy, The Edit Advisory announces the launch of Tea Creative, the high fashion trend analysis subscription service exclusively for influencers, YouTubers, bloggers, and other fashion content creators. The total value of the creator economy is estimated at...
Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media is still in its infancy, and there’s reason to believe that the next five year’s growth will be...
Despite winding down and preparing to take a break over the holiday season, this month we have seen some excellent growth and development within the influencer marketing industry. We are pleased to bring you a round up of December's big industry moves ahead of the new year.
If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...
Collins Dictionary has chosen “NFT” as the word of the year for 2021 – but what are they, and what do they mean for content creators?
Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about external events, to the space where events were actually happening. Livestreaming provides a direct, impulsive connection. Followers of influencers or...
