Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Keren Baruch has been at LinkedIn for almost five years, having previously worked in roles in the job seeking, growth sectors, and LinkedIn’s marketing solutions, before working on the creator side.
The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce is further accelerating influencers’ impact on the retail sector, and competition is fierce. The stats for why influencers are so powerful...
Left cheek selfies get 10% more likes than right cheek… Why?
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. Today’s guest is Sedge Beswick, Managing Director of influencer marketing agency, SEEN Connects, about her first experience of influence,...
The theme for this year’s International Women’s Day is #BreakTheBias. Social media users are encouraged to share images online using this hashtag in the lead up to and on International Women’s Day to show commitment to calling out bias, smashing stereotypes, breaking inequality, and rejecting discrimination. This...
Lucy Edgerley has been in the role of Client Director at Buttermilk for just over a year after joining the agency initially in 2019. When Lucy was introduced to the co-founders Jamie and Motez, she soon realised how much she loved everything that the agency stands for.
