Influencer Marketing - Hello Partner (Page 104)

Influencers Embracing the Performance-Based Model: What Next?

Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives

By Guest Writer

/ 11 Sep 2020

Influencers Embracing the Performance-Based Model: What Next?

Webinar: 7 Ways to Drive Measurable Revenue with Influencers Today

Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct

By Guest Writer

/ 10 Sep 2020

Tips For Working With a TikTok Influencer

Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential

By Guest Writer

/ 10 Sep 2020

tips for working with a tiktok influencer

#IMA20: Traackr on Winning Best Relationship Management Tool

Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as

By Guest Writer

/ 10 Sep 2020

Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action

Chris Kenna is the CEO of Brand Advance – an agency that helps brands reach diversity at scale and with authenticity through comprehensive data and insight, media planning and buying, partnerships

By Guest Writer

/ 7 Sep 2020

TikTok Introduces Marketing Partner Program For Advertisers

TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded

By Guest Writer

/ 4 Sep 2020

TikTok Introduces Marketing Partner Program For Advertisers

Pinterest Quietly Tests New Shopping Features

Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look

By Guest Writer

/ 4 Sep 2020

Twitch’s Watch Parties Are Now Available to Creators Around the Globe

Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to

By Guest Writer

/ 3 Sep 2020

Meet the Industry’s Rising Star: Paulina Solway Paulsen

The Influencer Marketing Awards’ Rising Star category recognises the success of individuals that have not long entered the influencer space who are excelling in their area of work. Following a

By Guest Writer

/ 3 Sep 2020

ASA Publishes New Guidelines For Influencers

The Advertising Standards Authority has published AdHelp’s information for influencers in New Zealand titled “Influencers: Making it clear that ads are ads” to highlight the importance of clearly identifying

By Guest Writer

/ 2 Sep 2020

ASA Releases New Guidelines For Instagram Influencers.jpg

Directory Q&A: Open Influence on What You Should be Measuring and Influencer Selection Processes

We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since

By Guest Writer

/ 2 Sep 2020

How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers

Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and

By Guest Writer

/ 1 Sep 2020

How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers