Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
With lessons from Refinery29's SVP of Talent Partnerships & Influencer Strategy Natasha Vaquer, we’ll examine the tangible impact of creator influence.
As brands shift their influencer marketing focus to ROI, creators are playing a bigger role in full-funnel strategies.
Join Michael Radlick and Julianne Inglis as they dive into how NCL transformed its approach to creators, moving beyond transactional campaigns to long-term relationships that deliver real ROI.