Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two necessary prongs of marketing, the right people and the right (communal) channel. Being able to foster a sense of community, of...
Running a well-oiled affiliate programme is no mean feat, with a stream of constantly moving parts to simultaneously juggle
In this edition of the Advertiser Diaries, Niamh Butler-Walton spoke to Dunelm’s Neale Madden. The conversation with Neale was hugely positive – it’s inspiring to hear from somebody who is clearly so passionate about the industry they work in. Before he was brought in to increase Dunelms affiliate presence,...
In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.
As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch, and FinTech partners such as Plum and Revolut are key examples of this, bringing a fresh set of consumers to the...
The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.
