Creator Economy - Hello Partner (Page 97)

Employee Branding: Employee Social Media for Brand Amplification

Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain

By Guest Writer

/ 26 Oct 2021

The New Era of Influencer Campaign and Business Management

The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and

By Neve Fear-Smith

/ 25 Oct 2021

The New Era of Influencer Campaign and Business Management

WTF Series: WTF are Adorkables?

To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to

By Guest Writer

/ 25 Oct 2021

A Day in the Life: Dr. Rick Henrikson, CEO & Founder of Ongo

Rick Henrikson is the CEO of Ongo, a company building a no-code platform that helps creators easily launch and grow their own businesses, starting with branded mobile apps for health and wellness experts. Rick started Ongo a few years ago after recognising a need for more science in the consumer wel

By Neve Fear-Smith

/ 22 Oct 2021

A Day in the Life: Dr. Rick Henrikson, CEO & Founder of Ongo

IMS 2021 Roundup: Highlights from the Whalar and LTK Stages, and the Importance of In-Person Networking

For the first time ever, the Influencer Marketing Show flagship event hosted its own dedicated day event at Old Billingsgate, London. Previously, the Influencer Marketing Show London has intertwined with

By Neve Fear-Smith

/ 21 Oct 2021

IMS 2021 Roundup: Highlights from the Whalar and LTK Stages, and the Importance of In-Person Networking

The Pros and Cons of Instagram’s Link Stickers

Just like the social media platform’s poll, question, location, and music stickers, the new feature is interactive – tapping the link sticker redirects viewers to an external e-commerce site,

By Guest Writer

/ 20 Oct 2021

The Pros and Cons of Instagram’s Link Stickers

Brand Purpose and Influencers: How to Tap into Trusted Voices to Tell Your Brand’s Story

There’s never been a more complex time to be a marketer, with significant cultural and political upheaval and the purchase journey taking new twists and turns both online and

By Guest Writer

/ 19 Oct 2021

High-Impact Ways to Boost Your SEO via Influencer Marketing

On the other hand, a great marketing strategy is to reach the highest number of people who are likely to engage and become your clients. This is where influencer marketing

By Guest Writer

/ 18 Oct 2021

High-Impact Ways to Boost Your SEO via Influencer Marketing

Representing Black Talent in the Influencer Industry

The representation of BIPOC in the media is progressing. Channel 4 recently launched its Black to Front Project as a part of its ongoing commitment to improving Black representation on-

By Neve Fear-Smith

/ 15 Oct 2021

Representing Black Talent in the Influencer Industry

Five Top Tips to Elevate Your Social Channel to Become a Micro-Influencer

A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an

By Guest Writer

/ 14 Oct 2021

Five Top Tips to Elevate Your Social Channel to Become a Micro-Influencer

Case Study: Gifta on the Power of Influencer Gifting

In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh!

By Guest Writer

/ 14 Oct 2021

Case Study: Gifta on the Power of Influencer Gifting

Exploring the Influencer Fast Fashion Edit: Are Influencers the Future of Creative Directors?

While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010

By Guest Writer

/ 13 Oct 2021

Exploring the Influencer Fast Fashion Edit: Are Influencers the Future of Creative Directors?