Creator Economy - Hello Partner (Page 89)

A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This

At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.

By Neve Fear-Smith

/ 28 Feb 2022

A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This

What’s Got Us Talking in February 2022?

Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens

By Neve Fear-Smith

/ 25 Feb 2022

Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?

When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.

By Neve Fear-Smith

/ 24 Feb 2022

Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?

How to Successfully Work With Gaming Influencers to Drive Results

Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out

By Guest Writer

/ 23 Feb 2022

How to Successfully Work With Gaming Influencers to Drive Results

A Day in the Life: Nikki Leste, Head of Talent, Channel Mum

As well as being mum to two of her own children, Channel Mum’s Head of Talent Nikki Leste is ‘mum’ to more than 30 of the UK’s top parenting creators.

By Neve Fear-Smith

/ 22 Feb 2022

A Day in the Life: Nikki Leste, Head of Talent, Channel Mum

Department for Education Launches the UK’s First AR Career Fair on Snapchat

The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help

By Neve Fear-Smith

/ 22 Feb 2022

Department for Education Launches the UK’s First AR Career Fair on Snapchat

How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…

The Influencer Marketing Awards ceremony is taking place on 9th June at the glamorous Sheraton Grand. If you would like to see yourself standing on the stage collecting a trophy

By Neve Fear-Smith

/ 21 Feb 2022

How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…

OnlyFans is For Everyone

Founded in 2016, OnlyFans was launched as a platform inclusive of content creators from all genres, allowing them to develop authentic relationships with their fanbase and monetise their content on a subscription basis.

By Neve Fear-Smith

/ 18 Feb 2022

TikTok Adds Vamp to the TikTok Marketing Partner Programme

Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are

By Neve Fear-Smith

/ 18 Feb 2022

nauthenticity is Cancelled: How Brands Can Embrace their Fun Side on TikTok

How to Ensure Accountability as Influencer Marketing Matures

More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement

By Guest Writer

/ 17 Feb 2022

How to Ensure Accountability as Influencer Marketing Matures

Consumer Interest in South Korean Culture on Social Media Reaches an all-time High

Influencer marketing platform, Wearisma, has shared findings from a global study focussing on how brands are leveraging the rise of consumer interest in South Korean popular culture to drive engagement

By Neve Fear-Smith

/ 16 Feb 2022

Consumer Interest in South Korean Culture on Social Media Reaches an all-time High

The Ethics of ‘Culture Jacking’: Brand Fit vs Trends

Culture-jacking is a common practice among brands; it happens when a company appropriates aspects of entertainment, music, and media for commercial purposes. Most times, these trends are primarily marketing

By Guest Writer

/ 15 Feb 2022