Creator Economy - Hello Partner (Page 111)

IMA 2021: Our Full Panel of Judges is Complete

After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will

By Neve Fear-Smith

/ 30 Apr 2021

IMA 2021: Our Full Panel of Judges is Complete

Algorithmic Issues are Promoting Eating Disorders to Social Media Users

Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated

By Neve Fear-Smith

/ 29 Apr 2021

Algorithmic Issues are Promoting Eating Disorders to Social Media Users

IMS Global 2021: Impact on Emerging Trends – Evaluating the Influencer Partnership Landscape in a New World

Vice President of Activate at Impact Nicholas DiSanto, and Customer Success Lead San Sareen combined their knowledge and experience to provide our attendees with insights into the trends that are

By Neve Fear-Smith

/ 28 Apr 2021

IMS Global 2021: Impact on Emerging Trends – Evaluating the Influencer Partnership Landscape in a New World

The Final IMA Entry Deadline is in 24 Hours!

With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the

By Neve Fear-Smith

/ 28 Apr 2021

The Final IMA Entry Deadline is in 24 Hours!

WTF Series: WTF is Greenwashing?

So what is Greenwashing? The term greenwashing, although coined in 1986, is one that is becoming more readily used by younger generations in particular, who are understanding how being ‘sustainable’

By Neve Fear-Smith

/ 27 Apr 2021

ASA Recommendations for Brands to Stay on Top of the Rules

Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes.

By Neve Fear-Smith

/ 27 Apr 2021

ASA Recommendations for Brands to Stay on Top of the Rules

How is Influencer Marketing being Utilised by Brands Beyond Fast Fashion and Beauty Sales?

Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our

By Guest Writer

/ 26 Apr 2021

How is Influencer Marketing being Utilised by Brands Beyond Fast Fashion and Beauty Sales?

How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings

In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget,

By Neve Fear-Smith

/ 26 Apr 2021

How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings

A Year of Change: The Lasting Impacts of Covid-19 on Influencer Marketing

As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other

By Guest Writer

/ 23 Apr 2021

A Year of Change: The Lasting Impacts of Covid-19 on Influencer Marketing

Where Should You Focus Your Influencer Marketing Spend?

While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each

By Guest Writer

/ 22 Apr 2021

Where Should You Focus Your Influencer Marketing Spend?

Why Mindset Matters More than Age

I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made:

By Guest Writer

/ 22 Apr 2021

Tech Digest Series: LinkedIn Profile Features and TikTok Creator Hub

YouTube trials hiding dislikes In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that

By Neve Fear-Smith

/ 21 Apr 2021