Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
Influencers are certainly not strangers to being respectfully called out when it comes to the attention of the ASA that they are not following the guidelines that are put in place by the ASA and the CAP Code to ensure that ads and promotions are correctly disclosed. The ASA has...
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Grant M
‘Toxic productivity’ is a phrase that many of us may have also seen across our social platforms recently, focusing on that unhealthy desire to be productive at all times, at all costs. Essentially, pushing ourselves until we burn out isn’t actually productive at all. Social media influencer and entrepreneur...
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers at the event featured TikTok’s EU leaders, who aimed to inspire creativity and bring joy, and help advertisers to...
Twitter subscription feature After announcing earlier in the year that a new ‘Super Follow’ feature would be coming to Twitter, we can now explore what this may look like. Last week, app researcher Jane Manchun Wong tweeted screenshots of what she says the feature will look like. The premise of...
The world’s largest flower delivery network, Interflora, has launched a Father’s Day campaign which aims to normalise gifting flowers to people of all genders, and not just women. The flower gifting service discovered that 88% of men have never received flowers and sadly, the first time many receive...
