APMA Launches Cracking Tracking Initiative
Kevin Edwards explains new campaign to counter tracking difficulties for affiliates.
Kevin Edwards
Check out the latest posts
Affiliate Categorisation Is a Busted Flush
Are our affiliate taxonomies outdated? How can we better reflect the present state of the industry?
How Small Businesses Are Driving Automation in Affiliate Marketing
The affiliate space is renowned for its people-first approach to digital marketing. But could automation actually attract more people to the channel?
Why Are the Basics So Hard: The Case for Standardisation in Affiliate Marketing
Kevin Edwards explores why the industry needs to set its own standards in order to help it grow – and why this has historically been such a difficult issue to tackle.
Affiliate and Publisher Survey Launch
The first industry wide publisher survey, which aims to better understand the experience of affiliates across the UK, has now launched. Enter now to voice your opinions, and get the chance to win a VIP ticket to PI LIVE Europe.
Affiliate Marketing Needs a Trade Body: How Do We Get There?
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
