“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing
Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.
Kevin Edwards
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A Message From the APMA
The APMA has big plans for the year ahead, but it needs your help.
APMA Launches Cracking Tracking Initiative
Kevin Edwards explains new campaign to counter tracking difficulties for affiliates.
Affiliate Categorisation Is a Busted Flush
Are our affiliate taxonomies outdated? How can we better reflect the present state of the industry?
How Small Businesses Are Driving Automation in Affiliate Marketing
The affiliate space is renowned for its people-first approach to digital marketing. But could automation actually attract more people to the channel?
Why Are the Basics So Hard: The Case for Standardisation in Affiliate Marketing
Kevin Edwards explores why the industry needs to set its own standards in order to help it grow – and why this has historically been such a difficult issue to tackle.
